Chicago OD Network PDN: Identifying the Target Market for your Learning & Development Services

Time

7:30 a.m.-9:00 a.m

Optional 9:00-10:00 open networking and discussions re: business challenges faced by attendees.

Location

Northern Trust, 181 W. Madison-7th floor, Chicago

RSVP Process for Building Access

If you plan to attend the meeting, please reply to codpnetwork@gmail.com by noon Tuesday, June 25, 2019 with your name as it appears on your photo ID. On the morning of the meeting, security staff in the main lobby will ask to see a photo ID, confirm your registration and provide you with a visitor’s pass. If your name is not on the list you will not be able to join the meeting, which is located on the 7th floor.

Program Format

Mix of presentation, large group & small group discussion. Informal atmosphere; please bring your own coffee/tea/snacks. (Note: there is a convenient a coffee service on the 7th floor near our meeting room; however it does not open until 8:00am.)

Program Description

As an OD practitioner, you may have the best learning program in the world, but it won’t have an impact if no one participates in it. This is a challenge both internal and external professionals face. Two types of marketing and sales conversations become critical for you to master - getting company management to endorse a new learning program, and then getting employees to sign up and participate in it. The good news is that the journey to holding those conversations successfully is the same for either group.

Join us on June 28 as Brian Kuszynski of Zynk30 leads an interactive program to explore the following questions and challenges:

• What is a target market, in the learning & development world?
• Why do you need to define your target market, both among leadership decision-makers and among potential employee participants?
• How do you go about identifying yours?
• How do you create a compelling message that will connect with your target market, and will lead toward organizational buy-in and high participation?

Facilitator

Brian Kuszynski is the owner of Zynk30, a marketing agency. Brian has built Zynk30 by pushing the boundaries creatively and technically to provide small businesses and their customers with a unique brand experience.

Zynk30 helps companies who are not satisfied with their ability to consistently grow market share and suspect their marketing strategies are not paying off. We uncover what is holding you back from a repeatable process for growth by improving the customer experience.

ZYnk30 has helped over 80 brands with their marketing needs; from large brands such as Chevrolet to small brands like and! Sales a manufacturer’s representative sales group or Rebellious Beverage Company, a start-up beverage company.