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  • Level 3 Evaluations Made Simple, Credible, and Actionable

Level 3 Evaluations Made Simple, Credible, and Actionable

  • July 21, 2022
  • 12:00 PM - 1:30 PM
  • Virtual


  • Active ATDChi Members
  • not current members of ATDChi


Level 3 Evaluations Made Simple, Credible, and Actionable

Knowing whether or not participants apply back on the job what they learned in a training program is a critical issue for both L&D and the executives L&D supports. Demonstrating that learning is applied speaks directly to L&D's ability to be viewed as a credible business partner. However, according to an ROI Institute research study, only 11% of CEOs reported receiving this type of information.

So, why don't more L&D departments conduct Level 3 evaluations? A frequent answer is because it's too complicated. A second reason is that many L&D professionals lack the knowledge and skills needed to collect and analyze Level 3 data.

In this informative, highly engaging session, participants will learn how to implement a revolutionary new easy-to-use Level 3 evaluation methodology that produces credible, actionable data.     

After attending this session, participants will be able to:

  • Use facts from a recent ATD research study to benchmark the use of Level 3 evaluations in an organization.
  • Conduct focus groups using three key questions to collect the data needed to conduct a Level 3 evaluation.
  • Calculate the best case, worst-case, and most likely case training transfer percentages using the estimation technique.

Presenter Bio:
Ken Phillips is the founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics™ (PLA) learning evaluation methodology. He has over 30 years of experience designing learning instruments and assessments, with more than a dozen of them published.

He regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate learning and development groups. Since 2008, he has spoken at the ATD International Conference on measurement and evaluation of learning topics. Since 2013, he has also presented at the annual Training Conference and Expo on similar issues.

Before pursuing a Ph.D. in the combined fields of organizational behavior and educational administration at Northwestern University, Ken held management positions with two colleges and two national corporations. In addition, he has written articles for TD magazine, Training Industry Magazine, and Training Today magazine. He also is a contributing author to five books in the L&D field and the author of the recently published ATD TD at Work publication titled Evaluating Learning with Predictive Learning Analytics.

As a pilot pioneer, Ken earned the Certified Professional in Learning and Performance (CPLP®) (now CPTD®) credential from ATD in 2006 and has recertified five times, most recently in 2021.

What participants have said:

“Very informative and excited to use Level 3 evaluations.”

“Amazing and loved the techniques.”


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